Lux

As the world’s number one soap, Lux has been delighting women with luxurious yet accessible products for almost 90 years and continues to be a contemporary beauty icon present in over 100 countries and reaching 600 million women daily. Lux’s commitment to sustainability includes the recent relaunch of its body wash packaging with a new design that is expected to save 1,400 tons of plastic globally. The use of Algal Oils in this initial trial is just the first step in the brand’s long-term plan of leveraging on this raw material and represents a further step that Lux is taking to look after the planet. Original oils produced by Solazyme.

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Lux Algal Oil Soap
ON THE MARKET (OR CLOSE TO MARKET)
Personal Care from UK, The Netherlands by Lux.